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Visma: Mission Critical European Software - [Business Breakdowns, EP.145]

Business Breakdowns

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Understanding SaaS Pricing Strategy and Revenue Models

High switching costs for enterprise lead to price power, but a long-term approach is preferred over short-term gains. The pricing strategy involves pricing at inflation plus a small amount, adjusting only when value is added. The revenue model has evolved from a licensed model to a subscription per seat, and now to a usage-based model due to the shift to SaaS and online platforms, allowing for measurement and pricing based on data and API calls.

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