Akimbo: A Podcast from Seth Godin cover image

Sportsmanship (E)

Akimbo: A Podcast from Seth Godin

The Importance of Psychographics in Understanding Your Audience

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Organizations often prioritize demographics, focusing on external characteristics like age, gender, race, possessions, and income. While these factors are relevant, they fall short in providing a complete understanding of individuals. Psychographics delve deeper, revealing a person's beliefs, desires, dreams, and fears, which are crucial for genuinely understanding and serving an audience. The evolution of the internet has enabled a shift towards psychographics, as online behavior illuminates true identities beyond mere demographics. Therefore, attention to psychographic data is vital for effective audience engagement and service.

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