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Ep 400: Sizing Up Versus Scaling Up To Build An Enduring Advisory Business with Mark Tibergien

Financial Advisor Success

NOTE

Master Your Margins: Know Your Definitions

Understanding key financial metrics is crucial for advisory firms to maintain profitability. Gross profit margin is calculated by taking total revenue and subtracting direct expenses to determine gross profit. Direct expenses include costs directly tied to revenue generation, such as professional staff compensation. Operating margin is derived from gross profit and reflects the efficiency of operations in generating profit after accounting for all operating expenses. By mastering these definitions and calculations, firms can ensure alignment with financial goals, such as achieving a 60% gross margin and a 30% operating margin.

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