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Life, Death, and the Game of Business (on Diary Of A CEO) Pt.2 - Apr. ‘23 | Ep 549

The Game with Alex Hormozi

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Defining and Enhancing Value in Customer Outcomes

Value can be defined by four variables/nThe overall dream outcome of the customer is a key variable in value/nPerceived likelihood of achieving the outcome is another important value variable/nEnhancing dream outcome and perceived likelihood of success can make an offer more valuable

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