1min snip

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Why Being First To Market Does Not Matter, Why You Do Not Have Defensibility on Day 1, How to Analyse Market Size and Present it to Investors, Vitamins vs Painkillers; Do Vitamins Survive Recessions and Good vs Great Messaging with Guy Podjarny @ Sn

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

NOTE

Differentiation rather than 1st

I hate it when people say security market is too trillion. But the security market is actually heavily segmented and it's incredibly broad. Can we segment it, show growth within different segments and show how we think it changes it? Do you see what I mean? That's how they're doing. You have to start from just magnitude of value that you provide. And then the dollars go from there. Hamptun is being first market, do you think? What does matter is being a leader in a market and having some gap.

00:00
Speaker 2
But I think you can use it as an advantage to show you adapts analysis of sword around market evolution. I hate it when people say security market is too trillion. Okay. But the security market is actually heavily segmented and it's actually incredibly broad.
Speaker 1
Can we segment it, show growth within different segments and show how we think it changes it? Do you see what I mean? That's how they're doing. I think especially in early stages, when you're talking about the idea, you don't know how the market exactly would evolve. You have to focus on value. Within that value, you have to size it. Okay. How many dollars do people typically pay for that value? There has to be a dollar component to it. But you have to start from just magnitude of value that you provide. And then the dollars go from there. We mentioned the initially small market that you served in the early days. Hamptun is being first market, do you think? I think first market is poorly defined. What does matter is being a leader in a market and having some gap. And to do that, you have to have something that is differentiated in an area that matters. If you're doing something that's a little bit more wild, a little bit more different. So if you're first to market without approach and you successfully execute on it and win some order, then you have differentiation and being differentiated in a market that matters. And so it really is just about leadership and about differentiation. More than about time, being first market is just one way sometimes to achieve that. You
Speaker 2
said differentiation, that messaging is a great way to differentiate the way you tell the world of your story. You

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