Using Psychology in Advertising

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Despite concerns about manipulating people, the use of psychology in advertising is inevitable as it affects how the brain processes information. Building an ad inherently involves psychology since it addresses the brain of the audience, but the intention should be to help the person rather than manipulate them.

Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung.

Sometimes, the best way to get users to buy your product is to anchor your image to another brand.

In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal?

Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah’s giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape.

00:00:02 - Psychology and Ads: A Creative Integration

00:02:17 - Harnessing Psychology for Effective Advertising

00:03:45 - The Power of Psychology in Advertising

00:05:37 - Understanding the Psychology of Impulse Buys

00:09:05 - The Power of Pricing Psychology in Ads

00:15:10 - Boost Sales with Emotional Advertising

00:23:29 - Harness the Power of Social Proof for Increased Sales

00:28:14 - Building Trust in Authority Proof

00:31:24 - Optimize Your Landing Page Buttons

00:34:27 - The Power of Emotion in Advertising

Follow Sarah:

LinkedIn: https://www.linkedin.com/in/sarahlevinger/