The inequality in email communication lies in the fact that some people receive a large number of emails daily while sending very few. This results in the burden of prioritization shifting from the sender to the recipient. Previously, the sender's choice of expensive postage indicated priority, but now recipients have to decide what emails to prioritize. This shift has led to a greater need for recipients to efficiently manage and prioritize their emails.
In today’s episode of Simplifying Complexity, we’re joined by Rory Sutherland. Rory is the UK Vice Chairman of the iconic advertising agency (and inspiration for the television series Madmen) Ogilvy, where he has worked for close to 40 years.
In today’s conversation, you’ll hear how Rory became interested in complexity science, how bees build resilience, why short-term rationality can lead to long-term irrationality, and why efficiency is a bad proxy for effectiveness.
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This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.