Derailing from Your Brand is Inevitable... Plan for It!

Having a brand plan that anticipates both positive and negative triggers is crucial to living your brand authentically. It's important to be intentional and create a practice around growing into your brand, especially when it involves significant changes. Authenticity is key, as trying to sustain a brand that isn't truly you is not feasible in the long run. It's essential to be mindful of your capacity to embody and sustain your brand, ensuring it's a realistic and sustainable extension of yourself.