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1124: Addressing Customer Indecision from the Get-Go with Matt Dixon and Ted McKenna

Sales Strategy & Enablement by Revenue.io

NOTE

Is There Fatigue Around Subscriptions?

There is a glut of subscriptions, leading to subscription fatigue./nCommodity-like products encourage people to explore new options./nThe abundance of choices can make decision-making overwhelming./nTraditional sales tactics can be counterproductive in inducing decision-making./nScare tactics are ineffective when selling to customers who are already afraid./nCustomers often buy from a company despite their sales tactics.

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