The power of open registration and product led growth

Anyone can sign up and start using the product, which was beneficial for attracting mid-market and large companies./nProduct-led growth, like what fintech companies such as Plaid believe in, played a significant role in bringing in traffic and demonstrating value./nLegacy providers in the space lacked the ability to build a product that is open for anyone to sign up for, giving the speaker's company a competitive advantage.