Effective communication involves speaking in simple terms that can be easily understood and engaged with by everyone, without talking down to them. This requires distilling ideas and using simple language, which is a remarkable and difficult skill to hone. Writers should prioritize brutal honesty with themselves when considering the use of language, distinguishing between using big words for posturing and for adding value to their writing. Additionally, the concept of status in decision-making is highlighted, where self-reflection is necessary to determine if actions or purchases are driven by a genuine desire or merely for show.