The United States vs. the iPhone
The Daily
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Security as a Marketing Strength
Apple argues that the measures criticized by the government as unfair and illegal are crucial for providing a user experience that consumers love and ensuring their safety. The company emphasizes that these practices are designed to enhance security and privacy, aligning with their marketing strategy of being a secure and private option. Apple's commitment to security is evident in features like the wallet, and their past disputes with the government over encryption demonstrate the strength of their security measures.
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