2min snip

The Art of Manliness cover image

The 5 Factors for Crafting Simple (Read: Effective!) Messages

The Art of Manliness

NOTE

Refining Your Message with 'and' vs 'so'

Combining multiple great ideas into one message might dilute the impact, similar to how Mary Shelley described Frankenstein's monster as a mixture of beautiful parts. To refine a message, replacing 'and' with 'so' can help to focus on the core idea. Using 'and' allows us to string together multiple ideas that might not logically connect, creating a disjointed message. However, by using 'so,' it becomes apparent if the ideas are not sequentially related, helping to maintain a clear and focused message. This technique ensures coherence and prevents the message from becoming a jumbled accumulation of ideas without a clear direction.

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