Adding weight during activities like rucking can make an incremental difference feel exponential, pushing comfort zones. In rucking, you have the flexibility to choose between lighter and faster, heavier and slower, or strike a balance. The goal is to make rucking more popular than running, requiring awareness and adoption by the masses. Rucking promotes hands-free movement, offering freedom even during mundane tasks like traveling through airports, enhancing adventures and training opportunities wherever you go.

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