Unleashing Creativity in Design and Engagement

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The speaker aims to share knowledge authentically without corporate influence and express creativity by building a unique platform to provide an unadulterated experience to users. By directly involving in the design process, the speaker ensures the integrity of the intended experience. Through designing the platform with game mechanics, such as scarcity, users are not just learning but also experiencing the concepts. The strategy of making users realize the impact of game design techniques by engaging them in practical experiences is highlighted. Additionally, the speaker discusses the importance of engagement metrics like DAU/MAU ratio, using Netflix as a benchmark.

Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Founding Partner and Chief Creation Officer of the premium consulting/design firm The Octalysis Group, as well as the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards.

We talked about why games are often more engaging than real life, The Octalysis Framework-Yu-Kai’s most substantial life work that breaks down all human motivation into eight core drives, why traditional schooling so boring, how to gamify your real life, flow theory as it relates to the Octaylsis, and Octalysis Prime-Yu-Kai’s online gamified learning platform.

Yu-Kai Chou Blog: https://yukaichou.com/

Octalysis Prime: https://island.octalysisprime.com/#!/

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