E61: What does Salesforce's revenue miss mean for SaaS?
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Maximizing Conversion Rates Through Initial Impressions
Small changes in conversion rates at key points, such as the first few minutes of a call, can lead to significant improvements. The initial impression made in the first moments of a call can impact win rates, suggesting that focusing on improving how people present themselves in the early stages of interaction can have a considerable influence on the overall success of the go-to-market strategy.
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