Compromising integrity for financial gain, as seen in the case of pharmaceutical companies influencing media, leads to a loss of trust and engagement among the audience. This compromise hinders the future sustainability of mainstream media, pushing people towards alternative sources. The outdated model of short, biased, and time-restricted news segments is becoming obsolete in the era of in-depth discussions and on-demand content. The financial reliance on advertising from questionable sources is highlighted as a major flaw in the traditional media business model. Mainstream media's struggle to adapt to the changing landscape is evident, as it fails to meet the evolving audience preferences and technological advancements.
Dr. Debra Soh is a sex neuroscientist, journalist, and author of “The End of Gender: Debunking the Myths about Sex and Identity in Our Society.” www.DrDebraSoh.com
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