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Embrace Complexity for Health Innovation
The U.S. healthcare market presents significant opportunities due to its immense size and complexity, much larger than the global advertising industry. Despite being highly regulated, successful companies thrive in such markets, as evidenced by examples like Airbnb and Lyft. Regulation should be viewed as a constructive element. Healthcare's challenges include logistics, data management, and consumer engagement, necessitating the involvement of technologists who can simplify operations and improve navigation for patients. With a large percentage of Americans exhibiting metabolic issues and non-compliance in medication, the potential for transformative change in health behaviors is immense. The successful companies have the capability to influence and alter the behaviors of millions, and there is no reason this cannot be achieved in the realm of healthcare.