UNLOCK THE POWER OF SYMBOLS
This Jungian Life Podcast
Sanity Amidst Symbolism
Maintaining sanity in a chaotic world requires clarity of thought and the ability to discern between different symbols and ideas. When overwhelmed by conflicting messages, decision-making deteriorates as individuals become unable to differentiate between good and evil. This is exemplified by the power of branding, such as Starbucks using the mermaid symbol, Melosina, to attract customers. Customers are drawn not just by the product but by the deeper, culturally resonant meanings attached to the imagery, as evidenced by personal preferences for Starbucks over local coffee shops. This phenomenon underscores the interplay of mythology and modern branding, highlighting how symbols can guide choices in daily life.
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