Embracing Instagram for Business

Summary: Jen Atkin discusses how she views Instagram as a powerful tool for business and encourages others to embrace it rather than resist it. She emphasizes its transformative impact across various industries and offers practical advice for leveraging its potential.

• 💡 Don't fight change: Embrace technological advancements like Instagram, just as people adapted to the iPod and DVD.
• 💡 Inspiration over jealousy: Don't be jealous of your peers; be inspired by them. View Instagram as a source of inspiration rather than competition.
• 💡 Instagram as a tool: Recognize Instagram's power to change businesses. It's a new form of advertising, connecting brands with consumers and individuals with each other.
• 💡 Time investment: Dedicate significant time to social media. It's a crucial aspect of modern business and requires consistent effort.
• ⏰ Maximize benefits: Focus on how Instagram can benefit you and your brand. Consider it a valuable tool for advertising, networking, and connecting with your audience.
• 🤳 Presentation matters: Use filters and tools to enhance your visual presence on Instagram. Just as you use makeup to enhance your appearance, use Instagram's features to present your best self online.
• ✨ New opportunities: Acknowledge the increased opportunities created by Instagram. It has expanded the definition of stardom and opened doors for many talented individuals.

Key Takeaway: Embrace change, find inspiration in your peers, and leverage Instagram's power to benefit your business.