Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Kentucky derby: gambling and the danger of overconfidence

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Behavior Influences Attitudes

The behavior of making a bet can influence attitudes, challenging the idea that attitudes always come before behavior. According to Knox, behavior can shape attitudes, leading people to believe in the outcome more strongly when there is something at stake. This phenomenon extends to various aspects of life, as past behaviors are used to explain personal identities and motivations, often overlooking the influence of circumstances or external factors.

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