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The Shopify IPO
Acquired
Web Design Consulting
A company plans to run growth tests using a $50,000 cash flow, with the aim of determining if they should raise venture capital. One test involves marketing to web design consulting firms and offering them a share of lifetime revenue for bringing customers to the platform. This strategy leverages the developer community's influence and has been successful historically. Another test involves launching a business competition with a $100,000 prize to drive business growth on the platform with the guidance of advisor Tim Ferris.
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