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Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Episode Follow Up
ACQ2 by Acquired
Color Preference Influence on Car Purchase Decisions
Consumers may switch their car purchase decision based solely on color, indicating the significance of aesthetic preferences. As the market becomes more standardized, the driving experience will play a crucial role in differentiation for enthusiasts. With electric cars, the traditional powertrain differentiation has diminished as most electric cars offer a similar acceleration feel.
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