Innovation Through Quirky Airbnb Listings and Attention to Detail

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Creating unique marketing opportunities by listing IKEA and Blockbuster on Airbnb led to significant press coverage. This success led to a collaboration with Mattel and Warner Brothers to promote a Barbie movie by meticulously recreating a Barbie-themed house in Malibu, emphasizing the importance of attention to detail in design.

As Rapid Response begins a twice-weekly cadence, Airbnb co-founder and CEO Brian Chesky returns to reveal how the company’s new Icons initiative points toward a surprising new chapter ahead. Host Bob Safian gets Chesky to open up about the mental struggles of being a high-profile CEO, plus the inside story behind Airbnb’s recent ad campaign targeting hotels. The pair cover so much, we’ve split the episode into two parts. Part 2 drops this Friday exclusively in the Rapid Response podcast feed. Make sure to subscribe so you don’t miss out!

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