#0275 – Military, Corporate, and Startup Leadership with Cary Sparrow
Deep Leadership
Understanding the Adoption Curve in Startups
In a startup, the key is to find the right profile of early adopters for new or differentiated products, rather than competing with established competitors. The understanding of the adoption curve, as presented in Jeffrey Moore's book 'Crossing the Chasm,' is crucial for startups to grasp.
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