The Compromise Effect in Decision Making and bundling with a reward

The compromise effect is evident in marketing, where people are inclined to choose the middle option when presented with three choices. This phenomenon also applies to decision making and productivity. By setting low, medium, and high output goals for tasks, individuals can achieve a sense of satisfaction regardless of the level attained. This approach aligns with chunking and can help in managing mammoth tasks. Additionally, bundling work with a rewarding activity, such as watching Netflix or going for a massage, can lower the perceived costs and make the benefits more attractive, ultimately aiding in decision making and increasing productivity.