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The Importance of Simplifying the Process of Getting in Shape
In his coaching company, the speaker targets individuals who appear to have their lives together but struggle with their bodies. He challenges the unrealistic body standards on social media and emphasizes that having a six pack is not necessary. Instead, he focuses on simplifying the process of getting in shape and promoting a healthy body image. The speaker's approach is to speak to himself or his clients, addressing their struggles and providing relatable content on social media.