The decision on when to give a project more oxygen versus cutting it is crucial. Taking risks involves trying many things, with the understanding that not all will work. Projects that are certain to work are typically moved to the 20% bucket. The goal is to graduate projects from the 10% to the 20% bucket, aiming to ship and generate revenue within one to three years by identifying product-market fit through happy customers, demand for more product, and high engagement.

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