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Ep 23 | Beyond Channels: A Holistic Approach to Partnering Across the Value Chain

Unlearn: Redefining the Playbook for Modern Business

NOTE

The Importance of Having a Quote Channel Strategy

Utilizing channel partners allows companies to reach markets and clients that their direct sales force may not cover. It is essential to have a well-defined strategy for leveraging both direct sales and channel partners to drive outcomes for customers efficiently. Separating these two concepts is crucial to effectively navigating the sales process and ensuring the full value chain is optimized for customer success.

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