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E29: Mike Maples on Building Successful Startups and Venture Funds

"Turpentine VC" | Venture Capital and Investing

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Insight Development and Customer Development in Startups

In the journey of building a startup, founders should first focus on Insight Development, which involves identifying a unique and surprising insight that sets them apart from competitors. This insight should be disruptive and non-consensus to avoid repeating what incumbents have already tried. Once founders are confident in their insight, they should move on to Customer Development, where they interact with customers to identify their needs and preferences. This phase requires founders to be flexible and improvise, like a jazz band, in creating solutions that customers truly desire.

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