Value Beyond the Individual

As a father, the focus has shifted towards creating long-term valuable assets that contribute to enterprise value. This involves building businesses that hold significance not only to the creator but also to third parties, thus reducing dependence on the creator's personal brand. A company that operates under a distinct brand name rather than the creator's name reduces potential sale difficulties and key man risk. Emphasizing a brand like 'creator science' over individual identity allows for future growth opportunities and stability, particularly as the business can be valuable independently of the person behind it.