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MI Rewind: Business Crash Course w/ Mike Michalowicz
The Intrinsic Value Podcast - The Investor’s Podcast Network
Defining Superiority and the Power of Differentiation
In business, it's important to stand out and differentiate yourself from the competition. While everyone may have different opinions on what makes a product or service better, it's crucial to find that one noticeable aspect that appeals to your target audience. Marketing is your front door to the business world, and by choosing a distinct and eye-catching approach, you can easily attract potential customers. Just like finding your soulmate in a room full of people wearing gray suits, standing out with a red suit makes it easier for others to identify and start the conversation. Differentiation is the key to getting started and capturing the attention of your desired audience.
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