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288: Thibault Louis-Lucas — Selling a $10M SaaS and Building Another One

The Bootstrapped Founder

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Success of Yearly LinkedIn and Twitter Growth Challenge

Consistently conducting a yearly LinkedIn and Twitter growth challenge has led to significant success, attracting new users and motivating them to engage on these platforms. The challenge, taking place between January and March each year, includes daily motivation through a platform with banking, leadership, and leaderboards, resulting in increased subscribers and revenue. Despite many failed initiatives, the focus on shipping more features, SEO and social media content has led to the unexpected success of these yearly challenges.

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