
Advice Line with Mark Ramadan of Sir Kensington's
How I Built This with Guy Raz
Uniqueness and Quality in Product Development
Launching a product that stands out involves going beyond the norm and creating unique solutions that align with the brand's values and quality standards. It is essential to avoid replicating existing products but instead strive to offer something distinctive, like using certified humane free-range eggs in mayonnaise production to showcase a commitment to quality and differentiate from competitors. Simply imitating existing products or offering slight variations is not as impactful as introducing innovative and unique solutions tailored to the brand's identity and values.
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