
Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
Acquired
Embracing gaming as a strategic business opportunity
10 cent embraced the gaming industry by investing deeply in it, unlike American platforms like Facebook, which treated games as a low priority. While Facebook saw games as a vehicle for customer acquisition, 10 cent became a credible platform-based publisher by being committed and intentional about their gaming investments.
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