Using YouTube to Build Relationships and Trust Online

Building trust online involves showcasing authenticity and establishing relationships through organic channels like Twitter, LinkedIn, and YouTube. The focus should be on using YouTube as a tool to connect with the audience and enhance relationships, rather than solely for audience growth. While leveraging Twitter and LinkedIn for video content can humanize the creators, making YouTube the primary distribution channel requires significantly more effort. Instead of pursuing high-quality production like popular creators, the emphasis lies on utilizing YouTube as a medium to provide valuable content and improve communication skills. By opting for a podcast format, creators can achieve a balance between minimal YouTube-specific effort and reaping the benefits of the platform. The flexibility of internet business allows for various growth opportunities across platforms like Instagram and TikTok.