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Invisibilia cover image

The Personality Myth

Invisibilia

NOTE

Synesthesia Study on Alphabet Colors

A study on synesthesia revealed that people's associations between colors and letters seem random, except for those born in the seventies who consistently linked specific colors with each letter. The color pattern matched the Fisher Price alphabet magnets popular in that era. Despite not consciously recalling the exposure, individuals retained these color associations throughout their lives, indicating early-life experiences can create lasting imprints on synesthetic perceptions.

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