The essence of business is putting customers first and serving them by addressing important problems in their lives. However, it is common to see entrepreneurs prioritizing irrelevant aspects like the location of their startup or unusual corporate governance strategies over customer needs. This shortsighted approach often hinders the true essence of business, which is about selflessness and customer-centricity.
Startups need to innovate to succeed. But not all innovation is made equal and reinventing some common best practices could actually hinder your company. In this episode, Dalton Caldwell and Michael Seibel discuss the common innovation pitfalls founders should avoid so they can better focus on their product and their customers.
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