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Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Episode Follow Up
ACQ2 by Acquired
Revenue Generation and Evolution of Marketplaces
The business model involves charging 1.5% of the final sale price from buyers, capped at $4,500 per car, with no fees for sellers. Additional revenue streams include offering financing, shipping, and car inspections. This reflects the evolution of marketplaces shifting from transaction revenue to revenue from services offered to buyers and sellers, mirroring the changes seen in platforms like Etsy.
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