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Rushed Strategies Lead to Oversights
Focusing on Western Europe and the United States, larger banks typically operate across multiple countries, yet Klarna missed an opportunity to launch a true bank account product in the US through banking partnerships. Despite the challenges faced by smaller FinTech companies, Klarna was capable of forming a partnership with a compliant bank. However, their accelerated push towards an IPO likely dictated their choice to postpone this initiative, aiming for a synchronized global rollout instead of a fragmented launch. The decision to utilize a stored balance approach facilitated faster implementation. Additionally, there's a broader concern within the BNPL sector: the inherent contradiction of positioning as a bank while serving merchants, as their core value proposition revolves around incentivizing consumer spending, complicating their banking model.