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How to Crush Expo West

The Startup CPG Podcast

NOTE

Engage with Potential Buyers and Handle Rejections Gracefully

Engage potential buyers by asking questions, focusing on the product and its story. Be thoughtful and methodical in approach, ensuring you don't miss an opportunity to converse with potential buyers. It's okay if someone doesn't like your product, don't let it discourage you. The goal is not to close the deal immediately but to progress to the next step, like getting invited to a line review or a follow-up conversation. Be memorable so that when you follow up with potential buyers, they remember you.

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