The Gutenberg Parenthesis
Keen On America
Myth of Mass Media
- Mainstream media outlets, like CNN, may appear to have vast reach, but they actually cater to niche audiences (e.g., CNN's audience mostly over 60).
- Every platform has its own unique, smaller audience. Even seemingly large platforms like Twitter and Facebook connect individuals to personalized networks rather than a global mass.
- This fragmentation is not necessarily negative. It challenges the traditional media's claim of mass appeal and highlights the reality of niche engagement.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
