Myth of Mass Media

Mainstream media outlets, like CNN, may appear to have vast reach, but they actually cater to niche audiences (e.g., CNN's audience mostly over 60).
Every platform has its own unique, smaller audience. Even seemingly large platforms like Twitter and Facebook connect individuals to personalized networks rather than a global mass.
This fragmentation is not necessarily negative. It challenges the traditional media's claim of mass appeal and highlights the reality of niche engagement.

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