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The Gutenberg Parenthesis
Keen On
Size Doesn't Equate to Reach
Anderson Cooper may have a strong presence, but his audience, mainly over 60 years old, is relatively small. The belief in mass audiences is a misconception, evident even in online platforms like Twitter and Facebook where interactions are limited to a small group. Joining platforms like Mastodon can quickly provide a sense of community and connection. The idea that social media reaches a broad audience is false - in reality, conversations are directed at a small group. Media has historically promised advertisers large audiences, but this has never been entirely true, and it remains so today, which is not necessarily negative.
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