Most organizations aim to communicate ideas, facts, and concepts, but with the vast amount of content available, it's difficult for people to absorb and make sense of it all. This is where algorithms and robots can assist us in determining what to focus on and how to interpret it. However, robots struggle to pick up on visual cues that convey meaning, such as distinguishing between a list of ingredients and a list of steps. Advanced processing would be needed for them to understand the content beyond just recognizing its structure.
Andy Fitzgerald is an information architecture and content strategy consultant. He works with mission-driven organizations to produce systems that communicate clearly, align business and user goals, and scale effectively. Our conversation today focuses on moving beyond the page as a metaphor for how information is delivered toward more flexible content structures.
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