In the Pit with Cody Schneider | Marketing | Growth | Startups cover image

How AI content creation changing content marketing | Leverage media for negotiation and partnerships | Hyper-targeted cold email strategies

In the Pit with Cody Schneider | Marketing | Growth | Startups

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Using AI scrapping to evaluate professionals and improve lead segmentation

Using AI scraping, we gather data from homepages to assess the quality of individuals based on provided criteria. This helps us rank and segment leads more effectively, allowing us to prioritize important targets for our sales reps. We even personalize our outreach by sending direct mail campaigns as elaborate as gift baskets. However, there is a limit to the number of features we can provide, so we must determine the cutoff point and use data signals to hyper-target and sequence our list. This rapidly evolving world is truly fascinating!

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