Societal expectations lead most people to live within the confines of a box defined by society, where achieving a level of perceived success based on societal norms is deemed satisfactory. Even when individuals aspire for more, their upbringing and surroundings condition them to accept mediocrity. This acceptance of limitations hampers their ability to strive for greater success and fulfillment. Choosing the 'safe route' based on perceived societal norms, rather than pursuing true success, can ultimately lead to missed opportunities and unfulfilled potential.
Just as businesses thrive on products that solve problems and bring value to customers, successful people are men and women who have learned how to provide value through who they are and what they do--no matter what it is. "No matter what job you're working," says Andy Frisella, "ultimately you always work for yourself." Whether it is forming the habit of hard work or always seeing the bigger picture, there are practical steps anyone can take to become a truly valuable person.