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Key Takeaways from H1 2024 (Part 1) w/ Brian Balfour, Ravi Mehta, Joff Redfern, and Fareed Mosavat
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Creating Synthetic Audience with AI in Marketing Research
Using AI to generate synthetic audience for marketing research can eliminate the need for traditional A.B. testing by simulating user base behaviors, addressing issues like small audience sizes and statistical significance. This approach offers a novel and potentially effective method for conducting marketing research, especially in scenarios where real data is limited or unavailable.
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