20Product: Sequoia's Product-Market Fit Framework | Why the Best Product People Actually Build Less Product | Metrics 101, Good vs Great Product Strategy and more with Vickie Peng, Product Partner @ Sequoia Capital
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Framing and Differentiation in Storytelling
When telling stories, it is crucial to frame them from the customer's perspective, focusing on how the product or service will improve their life rather than boasting about features. Emphasizing the solution to the customer's problem is essential. Storytelling should revolve around highlighting how the product solves a specific problem and resonates with the customer. Being different in storytelling is key to standing out among competition. Differentiation should be clear in the customer's voice as well, enabling them to easily articulate why the product is superior to others in just one sentence.
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