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07: Spotify’s podcast bet
Spotify: A Product Story
Great Personalization is not the Reason People Download Your App
The first step was a lasser focus on creating a really good potcasting product. We knew we could build a great expanse once people found it. But our learning from the way the personisation works in a consumer's life is not that it's a proposition that you understand the need for before you've experienced it. And then the person sassion hits you later, then that becomes the most important part of you.
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