Tom Bilyeu's Impact Theory cover image

Interview: Tom Bilyeu on the London Real with Brian Rose (Replay)

Tom Bilyeu's Impact Theory

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Harnessing the Power of Narrative for Assimilating Information

Humans assimilate disruptive information through narrative, such as books, comic books, TV shows, movies, and video games. This form of storytelling can empower individuals and help build a social following. The strategy ties into creating traditional narrative content and a total merchandising approach. Disney's success is attributed to their effective use of narrative, particularly the hero's journey concept. Utilizing one's own hero's journey can reframe failures into valuable lessons.

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