
Francis Najafi | Founder and Chief Executive Officer of Pivotal Group
Leading Voices in Real Estate
00:00
The primacy of culture over strategy in organizational success
In the context of investing and running a company, culture plays a crucial role that surpasses the significance of strategy. While strategy is important, culture is deemed far more crucial as it sets the core values for the organization. The presence of a strong and inspiring culture and core values, especially led by the CEO, is imperative for organizational success and employee motivation.
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